La Nuit de l'Homme (YSL)

"LA NUIT DE L'HOMME" - Yves Saint Laurent (flagrance)

30s/20s/15s/10s - B&W

Director : Gaspar Noé

With : Vincent Cassel, Sonia Gleis...

Director of Photography : Harris Savides

Music : réorchestration de "Suite Espagnole, op 47, n° 5 : Asturias" de Isaac Albeniz par René Arsenault

Second assistant : Kevin Frilet

Location manager : Fabien Pondevaux

Locations : Paris, Grand Palais

Making-of & interview : Julien Berger

Production : Paranoid Projects

Shooting schedule : sunday 23th, monday 24th & tuesday 25th november 2008 (by night)

Location manager : Fabien Pondevaux

Press campaign : Mert & Marcus

Boadcasting : 5 march 2009

Website : www.ysl-lanuitdelhomme.com

(thanks to kayser_sauze)

"It was important for me to work with a film director, to bring more soul to a commercial. Indeed, this clip was shot in two nights, as if it was fiction. Gaspar Noe is one of the greatest french movie-maker, an artist who takes that from his father who was a painter. It should be brought something more to the "role" something more. Above all, do not play the first level, the irresistible guy that delights." (Vincent Cassel - www.madame.lefigaro.fr)

"A black-and-white clip shows Cassel being accosted by a succession of beautiful women, highlighting the new territory embraced by La Nuit de L’Homme. The film is directed by Gaspar Noé with art direction by Baron & Baron. The print campaign is photographed by Mert & Marcus." (www.cosmeticnews.com)

"This perfume is called La Nuit de l’Homme, embodies Paris, the forbidden, the elegance. An image that I identify."

Vincent Cassel for 24heures.ch

 

"I accepted in memory of Yves Saint Laurent himself. He was a superlative creator, a dandy in the real sense of the term as he knew how to preserve his life and mystery. Plus, he loved the night, like me. I used to be a man of the night, I adored those parties at the Palace or at the Bains Douches where everything was possible, where one made improbable friends. This is how I met my buddy Gaspar Noé (the director of Irréversible and of the TV ad for said YSL perfume."

Vincent Cassel for www.mimifroufrou.com

 

"In early March [2009], Yves Saint Laurent will launch its new fragrance for men: La Nuit de l’Homme. The scent of bias, made of tensions and contrasts. First shock: the bottle. The cap is massive and black whereas the glass remains sober and bright. About the composition, the spicy freshness and powerful of cardamom collides with the sparkling freshness of bergamot, cedar and lavender blend to a feeling of mystery, strength but also of abandonment. Finally vetiver and coumarin in the background provide a sensuous and mysterious providing a wealth smell to this fragrance. And to represent its biases, the brand turned to Vincent Cassel, the fragrance muse, filmed by Gaspar Noé’s camera and the print campaign photographed by Mert & Marcus. La Nuit de l'Homme by Yves Saint Laurent will be available March 2 in eau de toilette and deodorant. the 100ml € 76.50."

(source : www.glamourparis.com)

  

 

 Translated from French by Nicolas Rapp

20/11/2008 - EXCLUSIVE LTDT  : GASPAR NOE IS ABOUT TO DIRECT VINCENT CASSEL IN A SPOT FOR YVES SAINT LAURENT'S NEW FRAGRANCE

The shooting will start in a few days in Paris, by night. Gaspar Noe will direct the "new face" of next Yves Saint Laurent's fragrance, Vincent Cassel, previously appearing in Irreversible (2002). Without name for the moment, the perfume will be lauched March, 2th 2009.

This shooting follows the one of the long-awaited next Noe's movie, Enter the Void.
(Thanks to Nico)